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The definitive book on ethical influence. Robert Cialdini identifies six universal principles of persuasion that have been scientifically validated across cultures and industries.
- ✓The definitive book on ethical influence.
- ✓Robert Cialdini identifies six universal principles of persuasion that have been scientifically validated across cultures and industries.
- ✓The six principles:
- ✓• Reciprocity: we feel obligated to give back to those who give to us
- ✓• Commitment and consistency: we align our actions with past commitments
- ✓• Social proof: we look to others when uncertain
- ✓• Authority: we defer to experts
- ✓• Liking: we say yes to people we like
- ✓• Scarcity: we want what's rare or diminishing
- ✓Required reading for anyone in marketing, sales, leadership, or negotiation.
- ✓The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.
- ✓In the new edition of this highly acclaimed bestseller, Robert Cialdini— New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights
Description
- ✓The definitive book on ethical influence.
- ✓Robert Cialdini identifies six universal principles of persuasion that have been scientifically validated across cultures and industries.
- ✓The six principles:
- ✓• Reciprocity: we feel obligated to give back to those who give to us
- ✓• Commitment and consistency: we align our actions with past commitments
- ✓• Social proof: we look to others when uncertain
- ✓• Authority: we defer to experts
- ✓• Liking: we say yes to people we like
- ✓• Scarcity: we want what's rare or diminishing
- ✓Required reading for anyone in marketing, sales, leadership, or negotiation.
- ✓The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.
- ✓In the new edition of this highly acclaimed bestseller, Robert Cialdini— New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights
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